Sponsorship

Looking for a sponsor for a project?

About sponsorship

Almost any type of project can be sponsored so long as there’s a take-away for the sponsor. The easiest projects to get sponsored are human interest and technological achievement, but, wisely applied, any type of project can be sponsored.

Clear objectives

When looking for a sponsor, it’s important to not only be clear about your own objectives, but also how sponsors can win too.

Next move

Chalestra can put you in touch with sponsors. Send us an email outlining your project and the things you wish to achieve. Also, write a little about how sponsors can win too. And don’t forget to say how much you are looking to raise. We have over 700 contacts that could benefit from sponsoring strong, well-publicised projects

Looking to sponsor a project?

Why sponsor?

Advertising has been around for a long time now and is nowhere near redundancy. But advertising, to most people, is as interesting as the sky or the next house they walk past. Unsurprisingly, companies are looking for new and creative media in which to get their message out to people.

Who offers sponsorship

Any company or organisation that is looking to boost their marketing through alternative means will consider sponsorship as part of their marketing portfolio. Sponsorship may focus on their global organisation or a specific product or project that has to be promoted.

Objectives

Sponsorship can achieve a huge amount if it is highly tuned with what people really like: human and technological achievement.

Next move

Chalestra has people who are looking to achieve very special projects. Send us an email outlining the type of project you would like to sponsor, what you are willing to bring to a projects, and your main goals.

The benefits of sponsorship

Sponsorship is a partnership of an activity or event, by two or more partners with unrelated offers of material support. The sponsor can provide equipment or cash to a project in exchange for a share of the rights to publicity or other media promotion.

For sponsors, it is a great way to increase brand awareness and help generate consumer interest, and to develop brand loyalty. A company can develop awareness in its target market by sponsoring an event that attracts interest from an interested audience.

Sponsorship is not a charitable pursuit - it must offer some form of positive return on the original investment.

Sponsorship can create a wide range of benefits for sponsors.

• raise brand awareness and create preference
• create positive PR and raise awareness of the organisation as a whole
• provide attractive content for a range of products and services
• build brand positioning through associative imagery
• support a sales promotion campaign
• create internal emotional commitment to the brand
• act as corporate hospitality that promotes good relations with clients.

Sponsorship can range from international to regional and local events.

The sponsee will benefit from both financial support and other forms of backing from a partner they have got to know well, and both parties should agree a set of common objectives and defined goals.